Search Engine Optimization by Ascend Internet Marketing providing natural search engine optimization, paid search marketing, keyword and web marketing analytics

SEO FAQS :: What is Search Engine Optimization?

SEO FAQs

What's your destination?

"If you don't know where you are going, you'll end up someplace else."

Yogi Berra

Search Engine Optimization and Web Promotion

Search Engine Optimization (SEO) is a component of web promotion. Also known as organic or natural search engine optimization, it is the process of optimizing a web site for the purpose of achieving high rankings in the various search engines and directories.

Just about anyone seeking information on the Internet uses a search engine like Google or Yahoo. A search is conducted by entering keywords into a box on the search page. The search results appear as a list of links to relevant websites based upon the keywords entered. The higher a web site ranks on the list, the closer it is to the top of the search engine results page (SERP), increasing visibility. The more visible your site is, the more targeted traffic it will receive.

The purpose of search engine optimization is to design and develop a web site that meets the criteria that the search engines seek to give a site a high ranking on their results pages. Successful websites accentuate promotion through search engine optimization methods such as keyword savvy content, strategic tags, search engine placement and link relevance.

How are website rankings determined?

There is no guaranteed method for determining a web site’s rankings on a search engine. A web site’s placement on a search engine results page is determined by that search engine’s algorithms, or formulas. These formulas are a complex set of weighted criteria. Each search engine has its own algorithm for formulating a web site’s rank on a search, which the search engine companies do not share.

Natural search engine optimization strategies improve a website's visibility using organic or unpaid listings in the SERPs, rather than incurring the additional cost of paid advertising. However, websites using paid search engine marketing strategies, such as paid inclusion or pay per click (PPC), also benefit from natural search engine optimization because sites that are optimized along with their landing pages and paid ad campaign creation have a higher higher return on internet investment (ROII) than those that do not.

By focusing on targeted traffic through search engine optimization, a business can increase its website’s visibility towards the type of visitors that have a specific need or interest to be met.

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