Markets :: Medical and Healthcare Professionals
MARKETS
Cyberchondriacs?
Number of "Cyberchondriacs" –
Adults Who Have Ever Gone Online for Health Information – Increases to an Estimated 136 Million Nationwide.
"Use of the Internet to search for health-related information by online U.S. adults has increased markedly both in terms of percentages (from 72% in 2005 to 80% now) and in numbers. This brings the number of all U.S. adults who have ever searched for health information online (Harris InteractiveŽ refers to them as 'cyberchondriacs') to 136 million, a 16 percent increase from 117 million in 2005."
SOURCE:
August 1, 2006
Medical Search Engine Marketing
Through working with medical marketing agencies and directly with site owners over the years, we have acquired the experience and knowledge to optimize your site so that it is accurately targeting the right audience. Physicians, hospitals and the medical profession as a whole have increasingly been using the internet to build and define their businesses.
The amount of competition for medical search engine marketing is climbing at a fast rate. The growth in this market and complexity of each field is what drives our company to stay one step ahead of the game and keep up with the changing trends.
There are hundreds of different categories in the medical field, each one having its own special niche market on the internet and each catering to a specific audience. If your site is not optimized to its fullest potential, you are missing out on volumes of traffic that could increase the visibility of your business.
By using ethical medical search engine marketing techniques you can grow your profits through your website and provide quality information to your targeted audience. In our opinion, each site is as individual as a finger print. Every search engine marketing campaign is created to meet your specific goals and the needs of your clientele.
Similar to using a tracking system to identify the source of new patients and clients when they first contact your facility, we use an analytic tracking system to monitor how your site is receiving leads, where they are coming from, and which keywords your target audience is using to find you when searching, as well as many other pertinent components of marketing data. This analytic information enables us to keep up ongoing trends in your market and increase your return on internet investment (ROII).
Medical search engine marketing is more of an art than a science. It takes knowledge, instincts and long hours of research as well as the the “know how” to set you apart from your competitors to draw quality, lead generating visitors to your site. Through our Organic Search Engine Optimization Services, Paid Search Marketing Services or a combination of both, we can create a marketing strategy to generate quality leads for your website.
If you don't have a website and don't know who to contact, please contact us. Our staff works closely with several talented designers and would be happy to give you a list of referrals.
For more information on how we can help you with your medical search engine marketing needs, contact AIM, and we will get started.
105 Huntsman Court, Summerville SC 29485 • 800.394.3280 • www.aimsearchengineoptimization.com
© Copyright 2007 Ascend Internet Marketing
© Copyright 2007 Ascend Internet Marketing • 105 Huntsman Court, Summerville SC 29485 • 800.394.3280