Search Engine Optimization Services for Business Professionals

Markets :: Real Estate Marketing Professionals and Agencies



Real Estate searches on the Internet


"Nearly three-quarters of buyers viewed the Internet as a very useful tool in their home search."



National Association of Realtors®

January 2006


Real Estate Search Engine Marketing

Whether you are a developer, a marketing agency for real estate companies or have your own real estate site, you are in a tough market. In 2005, 87% of real estate companies owned a website (source: National Association of REALTORS®). Real estate search engine marketing isn’t an easy task and that’s why we love it!


How many of those 87% marketed their site? Based on the competition, quite a few.


Real estate search engine marketing is not a science; It's an art that requires both knowledge and instinct to develop and promote a site so it stands apart from its competitors. A successful site that generates quality leads is optimized to its fullest potential through Organic Search Engine Optimization Services, Paid Search Marketing Services or a combination of both.


AIM specializes in working with real estate marketing agencies and website design companies that do not offer in-house search engine optimization services, allowing them to focus their expertise in other areas. We work side by side with these companies so they can offer their clients a more complete service.


Having many years of experience in optimizing real estate sites for the major search engines we have learned that some of the most common mistakes are the easiest to avoid. The first question to ask is, "What can I do to make my site stand out from the rest of the herd"?

  • Is the content on your site too generic?
    What kind of content do you have on your site? Is there a balance text and graphics? Chances are your customers are looking for information rather than a flashy commercial. It is essential that your site displays information that appeals specifically to your target audience.


  • What kind of information are you offering?
    Buyers and renters want to know information about the area. Community information is very important to anyone wanting to buy a home or renting an apartment. They want to know what that community has to offer. Pricing, floor plans and amenities are also very important. This is just the tip of the iceberg of the information you need to provide your audience.

  • How easy is your site to navigate?
    Visiting your site should be a pleasant experience, not a frustrating one. Your visitors know what they want and they want it now. If it is not easy for them to find their way around, they will leave and go elsewhere, making it easier for your competitors.

  • What about Flash?
    Flash intro pages, known as "splash" pages, are not as effective in drawing traffic as home pages containing pertinent text and links. Client feedback and web marketing analytic statistics have alerted us to the fact that visitors do not want to sit through a Flash video before entering a web site. That is why most of these pages have "Skip Intro" links at the bottom. Many of our clients that have sites that are completely Flash driven are having them redesigned because they are not as search engine / user friendly as sites that use visible links and text.

These are just a few of the factors that are important to consider when launching a successful search engine optimization campaign for your real estate site.


Our focus is to analyze and optimize your site for your audience first, and then optimize it for the search engines second. It is our goal to pull in targeted traffic and generate leads that turn into sales. We cannot stress enough that there is more to search engine optimization than randomly selecting keywords and throwing tags on a site. The most important part of search engine optimization is making your site user friendly first and search engine friendly second. After all, you are selling to your audience, not the search engines.


If you don't have a website and don't know who to contact, please contact us. Our staff works closely with several talented designers and would be happy to give you a list of referrals.


For more information on how we can help you with your real estate search engine marketing needs, contact us, and we will get started.


105 Huntsman Court, Summerville SC 29485 • 800.394.3280 •
© Copyright 2007 Ascend Internet Marketing

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© Copyright 2007 Ascend Internet Marketing • 105 Huntsman Court, Summerville SC 29485 • 800.394.3280

Ascend Internet Marketing