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Good Chemistry


The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.


Carl Jung


Opposites Attract

What do you get when you combine a methodical, driven individual who loves puzzles with a competitive, instinctual vision seeker who loves challenges? You get a partnership that is unlimited in its pursuit of excellence with the ability to think outside of the box, while being anchored in knowledge and stability — You get Ascend Internet Marketing.


Ascend Internet Marketing was conceived when Kym McLaughlin and Cynthia Copehnagen Lawrence decided to merge their talents and combine their collective years of experience to provide a multifaceted online marketing service. Through interfacing search engine optimization with web analytics, they are able to offer increasingly effective marketing strategies for websites.


The Visionary

A highly competitive streak is what lured Kym into the world of SEO. In 1995, while taking time off from the hustle and bustle of the business world after the birth of her third child, Kym bought a computer with the intention of creating a career in web design. As her knowledge of the internet evolved, she discovered the importance of promotion on the internet and she was hooked.


Kym found that she enjoyed the challenge of maintaining a site's visibility while keeping up with the evolution of the search engines, and she decided to channel her abundance of energy into working full time in the search engine optimization (SEO) field. It became apparent that Kym had a special talent for promoting websites.


Officially beginning her SEO career in September of 1996, Kym has been very successful in her pursuit of providing affordable services with a commitment of excellence to her clients.


Kym’s main focus in college was Business Management and Marketing with a slight detour into Anthropology. It was during her academic education that she discovered her love for project management. Her drive to be a leader is what set her aside from the rest, and she was quickly recruited to work with one of the leading home building companies in the nation.


WIth over 15 years of experience in managing projects for some of the largest real estate developers, Kym has accrued the knowledge and know-how that comes from years of coordinating jobs with a multitude of department heads and public agencies while adhering to timeline and budget constraints.


Kym has been in the SEO arena for over a decade, and she keeps her finger on the pulse of the Internet by staying in the trenches and working hands on with clients to meet their goals. It was her vision in 1996 that website promotion was going to be a service that was greatly needed as an integral connection between the marketing and search engine worlds.


It has always been Kym’s belief that the biggest changes on the internet are not the search engines themselves, but the clients and their need to keep up with the trends of their markets. Kym has a passion for what she does and it showcases itself in the quality of work she provides in her pursuit to achieve a higher standard of commitment and excellence.


Kym is founder and owner of Advanced Internet Marketing.

The Analyst

A love for puzzles is initially what lead Cynthia into the field of computers. Soon after receiving a Bachelors of Science in Information and Decision Systems in 1991 from Carnegie Mellon University, she left the rat race and migrated to the seaside village of Mendocino, California, where she took a job customizing database driven mail order systems for local cottage industries.


In 1993 she became an instructor at the Mendocino County Regional Occupation Program's (ROP) computer studies program for secondary and adult education in the

Mendocino Unified School District (MUSD), one of the first school districts in the United States to receive internet access.


The Internet opened up a new world for the community, and in 1996 she was part of a collaboration of ROP instructors who designed a series of workshops offering computer based subjects ranging from Basic Computer Skills and Internet 101 to HTML, Web Site Design, Web Promotion and Search Engine Optimization (SEO).


Teaching web promotion lead Cynthia to enhance her knowledge in this area. Soon she was designing and promoting her first web sites. During the 90's (Google who?), web promotion was a whole different world, and her knowledge has evolved along with the trends in SEO and promotion practices.


When the grant funding for internet access was completed, MUSD established the Mendocino Community Network (MCN), an internet service provider, to sustain the costs of technology for the school district. MCN is still up and running today.


Cynthia went to work at MCN to enhance her knowledge of Internet and web technology. This is where she first encountered the study and interpretation of web server logs, which opened up a whole new world.


Before long, she realized that it was time to branch out on her own. Cynthia has been developing and promoting sites since 1997.


While there have been many changes in the internet world in the past ten years, some basic principles have remained the same. One of Cynthia's favorite challenges is to determine which changes are necessary and which are smoke and mirrors. Its her love of puzzles that keeps her focused on the task at hand.


Cynthia is founder and owner of CGC Website Designs.


105 Huntsman Court, Summerville SC 29485 • 800.394.3280 •
© Copyright 2007 Ascend Internet Marketing

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© Copyright 2007 Ascend Internet Marketing • 105 Huntsman Court, Summerville SC 29485 • 800.394.3280

Ascend Internet Marketing